The future belongs to creators

I’m not gonna lie, my wife and I watched the Taylor Swift Eras Tour movie last night.

It was her idea, of course, but I happily obliged.

We only got about an hour into it… and I’d be lying if I said I wasn’t inspired by it.

The passion, the obsession, the community and culture.

All of this showed through extremely well through this film.

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It All Starts With Starting

Taylor Swift is a fantastic example of someone who shared her love of music, and has now built a mind-boggling empire because of it.

I don’t know all of the details of her Eras Tour, but I can only imagine it broke records for attendance, revenue, and of course –hype.

The community and fanbase that she has built is a direct result of her creating and sharing her music.

She has built something that impacts millions and millions of people in a (mostly) positive way.

And it makes me think about her early start as a musician, releasing her first songs as a high schooler.

What if Taylor never started sharing her music?

What then?!

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If you don’t create, how will you express yourself?

If you don’t express yourself, how will people find your ideas?

If people don’t find these ideas, how will they learn what you can offer?

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The Plumber Example

Being a creator looks so much different for everyone.

You could literally be a plumber, and begin sharing simple tips and tricks to help DIYers complete their personal plumbing jobs at home.

This not only helps others, but promotes your business and creates a brand identity on the internet.

It adds credibility, publicity, and awareness for what you do and who you are.

I’d happily hire a plumber who creates videos about his projects and shares them online versus someone who barely has a functioning website.

Through this, I can see that they’re passionate about their craft and actually care about what they do.

If they share online – you can see their personality, what jobs they’ve done, and that they truly care about adding value to other people’s lives.

It’s not just a job to them — it lights their fire.

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A Worldwide Reach

Creators are stoked about what they do.

Creating and sharing makes that known to the world.

Putting your work out into the world adds oxygen to the fire.

Creating allows your work to be shared and seen by people all across the globe.

There are people receiving this email from dozens of different countries, and that blows my mind!

(Shoutout to all of you!)

I’m so grateful for the internet, and the opportunity it provides to reach so far.

If you have value to provide to someone (which I promise, you do), you can multiply your reach infinitely by sharing that value through the internet.

This opens the door to connections that would have never happened otherwise.

Investing in your local community is very important.

But don’t underestimate the power of creating online.

If you want to go deep, stay close.

If you want to go far, put your work out there.

–Eric Pfohl